The Day It All Ended
What if the same energy-wasting gadgets that are polluting our environment were secretly the key to saving the planet? Venture into the majestic headquarters of DiZi Corp., maker of over-engineered, seemingly useless products like the Car-Dingo, which “awesomeizes your ride.” Junior executive VP Bruce Grinnord’s crisis of conscience about the disastrous environmental impact of DiZi’s products sets off an unexpected sustainability revolution.
“The Day It All Ended”: Thoughts of a Technologist
Written by Brad Allenby
Brad Allenby, President’s Professor of Civil, Environmental and Sustainable Engineering; Lincoln Professor of Engineering and Ethics; Professor of Law, Arizona State UniversityBrad Allenby, President’s Professor of Civil, Environmental and Sustainable Engineering; Lincoln Professor of Engineering and Ethics; Professor of Law, Arizona State University The most immediate response to the nice little piece by Charlie Jane Anders, “The Day It All Ended,” is pleasure at reading an optimistic story. This is more rare than you would think, […]
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Jean M. Andino, one of the co-authors of this article, consulted with Charlie Jane Anders on “The Day It All Ended.” Andino is a Senior Sustainability Scholar at Arizona State University’s Julie Ann Wrigley Global Institute of Sustainability, and an Associate Professor at the School for Engineering of Matter, Transport and Energy.